Welcome to Serra Volkswagen Traverse City Winner of the

The 2019 Golf GTI

The perfect formula for perfomance

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Special Offers

Find the best finance or lease offers in your area

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Award Winning Service

Awarded best service center 3 years in a row

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Why We are World Class

Short Answer - It's Our People

Long Answer - it comes down to our philosophy. That starts with a sales staff that doesn't pressure thanks to a no-commission pay structure. Follow that up with an open and honest price on every vehicle. We match the best employee pricing on every vehicle and THEN add on any factory rebates or incentives. No negotiations, no hassles. Maybe you can squeeze another dealer for a few dollars, but we know your time is worth more.

We Keep You Going

Serra Volkswagen of Traverse City is also by your side whenever you need any car service and repair work done in Traverse City. What's more, our auto parts team would be happy to get you whatever you need to keep your Volkswagen vehicle on the road for many miles to come.

Buy Online or In Store

Welcome to our new website!

We have a strong and committed sales staff with many years of experience satisfying our customers' needs. Feel free to browse our inventory online, request more information about vehicles, set up a test drive or inquire about financing!

If you don't see what you are looking for, click on CarFinder, fill out the form, and we will let you know when vehicles arrive that match your search! Or if you would rather discuss your options with our friendly sales staff, click on Directions for interactive driving directions and other contact information. We look forward to serving you!

Get in Touch

  • Contact Our Sales Department: 231-486-0890
  • MondayVirtual Showroom: M-F 7:30am-5pm
  • TuesdayVirtual Showroom: M-F 7:30am-5pm
  • WednesdayVirtual Showroom: M-F 7:30am-5pm
  • ThursdayVirtual Showroom: M-F 7:30am-5pm
  • FridayVirtual Showroom: M-F 7:30am-5pm
  • SaturdayClosed
  • SundayClosed
  1. Serra Volkswagen of Traverse City

    1747 S Garfield Ave
    Traverse City, MI 49686

    • Sales: 231-486-0890
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About Us

We, Serra Volkswagen Traverse City, are a new and used vehicle dealership in Traverse City, Michigan. For over 30 years we have had the honor of serving communities in Northern Michigan. Over the years, we have built great business relations due to our experienced staff, competitive prices and excellent service. Many of our employees have 30 plus years of experience in the industry, know the vehicles we sell inside and out, and provide you with all the information you need before making an informed decision.

If you're a Northern Michigan driving enthusiast that relishes being behind the wheel, we offer you the Passat, and our full VW TDI line-up of high performance vehicles. If you happen to be a Traverse City student searching for a reasonably priced VW, we offer the Jetta Sedan and Beetle Convertible models. If seating capacity or cargo space is your concern, Serra Volkswagen Traverse City offers the spacious Tiguan. No matter what your automotive needs are, your new and used VW dealership on Garfield Avenue has a vehicle to satisfy them.

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