Welcome to Serra Volkswagen of Traverse City

Welcome to Serra Volkswagen of Traverse City, your premier Volkswagen dealership in Michigan. We understand you have other VW dealers in Michigan to choose from, but we can’t wait to show you why we are world-class. We are different from other car dealerships in Traverse City, MI, because of our people and our philosophy. We believe a great customer experience begins with our staff and the open and honest policy we strive to achieve. Whether you need to finance a new vehicle for your Traverse City commute or maintenance done on your vehicle in Bellaire, we are your one-stop-shop Volkswagen dealership in Michigan!

Explore Financing at Serra Volkswagen of Traverse City

We understand purchasing a new vehicle for your Kalkaska adventures can be a stressful process. However, thanks to our no-commission pay structure, you can shop at our Volkswagen car dealer hassle-free with no negotiations. You can browse our wide selection of new and pre-owned inventory online and then work with our sales staff who have many years of experience to get you into a vehicle that best fits your needs and budget. If you don’t see what you’re looking for at our Traverse City car dealer, feel free to utilize our vehicle finder service, and we’ll work on getting you a vehicle that matches your search. Whatever your needs are, the finance and sales team at our Traverse City dealership is ready to help you today, making us one of the most trusted Traverse City car dealers.

Rely On Our Service & Parts Team at Serra Volkswagen of Traverse City

Whether you need parts for a DIY project or basic maintenance performed on your Lake City commuter, you can rely on the service and parts team at our Traverse City dealership. Our highly qualified technicians are here to provide exceptional service in a timely manner, which makes us one of the most reliable VW dealers in Michigan. They can perform basic maintenance from your online maintenance menu or complete major repairs depending on your specific needs, only at our Volkswagen dealership in Michigan.

The parts department at our Volkswagen dealership in Michigan maintains a complete inventory of genuine OEM parts and is ready to answer any questions you may have. If you need a part we don’t carry, we can always order it for you as well using our online order parts form. As your committed VW dealer in Michigan, we promise to be by your side whenever you need maintenance completed or parts ordered to keep your vehicle on the road for many miles to come.

Why Work With Our Traverse City Auto Dealer?

As you know, there are numerous car dealerships in Traverse City, MI, that can sell you a car. While you can certainly buy a car from us, we differ from other Traverse City auto dealers in our commitment to customer care. From your initial research all the way through to your 100,000-mile service, our team will be here to support your automotive ownership journey. Here are just a few of the ways we set ourselves apart from other Traverse City car dealerships:

• Glowing customer reviews

• Exciting incentives like our College Grad Bonus Program

• Volkswagen research guides

• Service Xpress care

• And so much more!

Visit Us Today at Serra Volkswagen of Traverse City!

Visit our Volkswagen dealership in Michigan today to discover why your friends and neighbors continue to shop with us year after year. We’re a leading car dealership in Traverse City, MI, and we take our role in the community very seriously. From purchasing a new vehicle for your Traverse City commute with our stress-free buying process to our knowledgeable and friendly service and parts team, we’re among the best VW dealers in Michigan. If you have any questions for our Traverse City auto dealer team, please don’t hesitate to get in touch with our staff or visit us in person near Cadillac. We can’t wait for you to join the Serra Volkswagen of Traverse City family!