Welcome to Serra Volkswagen of Traverse City

Why We are World Class

Short Answer – It’s Our People

Long Answer – it comes down to our philosophy. That starts with a sales staff that doesn’t pressure thanks to a no-commission pay structure. Follow that up with an open and honest price on every vehicle. No negotiations, no hassles. Maybe you can squeeze another dealer for a few dollars, but we know your time is worth more.

We Keep You Going

Serra Volkswagen of Traverse City is also by your side whenever you need any car service and repair work done in Traverse City. What’s more, our auto parts team would be happy to get you whatever you need to keep your Volkswagen vehicle on the road for many miles to come.

Buy Online or In-Store

Welcome to our new website!

We have a strong and committed sales staff with many years of experience satisfying our customers’ needs. Feel free to browse our inventory online, request more information about vehicles, set up a test drive or inquire about financing!

If you don’t see what you are looking for, click on Vehicle Finder Service, fill out the form, and we will let you know when vehicles arrive that match your search! Or if you would rather discuss your options with our friendly sales staff, click on Get Directions for interactive driving directions and other contact information. We look forward to serving you!